How to Build and Grow a Web3 Community: Insights from Kelsey at Shardium

Building a strong community is essential for the success of any Web3 project. Kelsey, Chief Growth Officer at Shardium, shared her valuable insights on this topic in a recent episode of the "Web3 with Sam Kamani" podcast. Here are the key takeaways that can help founders, developers, and investors understand and implement effective community-building strategies.

Understanding Your Community

Kelsey emphasizes the importance of starting with a clear framework. Identify your community goals and understand who will engage with your project. This foundational step doesn't need to take weeks but is crucial for long-term success. Knowing your audience and the problems you're solving for them is the cornerstone of community building.

Adding Value

The primary focus of any community-building effort should be to add value. When you create a value-driven community, you attract people who are genuinely interested and engaged. This approach creates a magnetic excitement that draws people in and keeps them invested.

Multi-Channel Engagement

Relying on a single platform can be risky. Kelsey suggests building your community across multiple channels to ensure continuity if one platform changes or faces issues. This diversified approach also helps reach a broader audience.

Authentic Engagement

Engaging with your community authentically is vital. Kelsey shares that at Shardium, they involve the community in decisions, such as redesigning their brand and website. This involvement helps in retaining members and making them feel valued.

In-Person Meetups

Despite the decentralized nature of Web3, in-person events play a significant role in community building. Shardium organizes proof of community meetups globally, emphasizing human connections and real-world interactions.

Diversity and Inclusion

Creating diverse and inclusive spaces is crucial. Kelsey advises partnering with organizations focused on underrepresented groups and making intentional efforts to include diverse perspectives. This not only enriches the community but also brings in unique insights and innovations.

Handling Challenges

Building a community isn't without its challenges. Not everyone will be happy, and managing expectations is key. Good communication and realistic promises are essential to maintaining trust and engagement.

Looking Ahead

Shardium's journey is a testament to the power of thoughtful community building. As they prepare for their main net launch, the focus remains on creating a scalable, human-centered platform. Kelsey's insights offer a roadmap for anyone looking to build a thriving Web3 community.

Conclusion

Building a Web3 community requires a strategic, value-driven approach. By understanding your audience, engaging authentically, and fostering inclusivity, you can create a vibrant and resilient community. As Shardium demonstrates, the rewards of such efforts are substantial, paving the way for sustainable growth and innovation in the Web3 space.

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