The Future of NFTs: Insights from Yana Bertram of Rarible Foundation

By
Sam kamani
June 22, 2024

The Future of NFTs: Insights from Yana Bertram of Rarible Foundation

Introduction

Welcome to another exciting episode of the Web3 with Sam Kamani podcast! In this episode, we delve into the future of NFTs with Yana Bertram from Rarible Foundation. Yana shares valuable insights about the Rarible ecosystem, the innovative solutions Rarible is developing, and her vision for NFTs in 2024.

Rarible and RariChain: A Comprehensive Ecosystem

Yana begins by providing an overview of Rarible and its various components. Rarible started as an NFT marketplace with a strong focus on community involvement. To support this vision, they launched a governance token called RARI. This token allows holders to participate in the RARI DAO, which governs the Rarible Protocol. The Rarible Protocol acts as the backend infrastructure for the marketplace, providing an open-source platform for building NFT-related projects.

The Vision for RariChain

One of the significant innovations Yana discusses is the launch of RariChain. Unlike other chains, RariChain has a unique feature: royalties embedded at the node level. This means creators can ensure their royalties are respected and paid, addressing a critical issue in the NFT space. The chain is built on the Arbitrum tech stack, making transactions fast and gas fees extremely low. This infrastructure supports a sustainable creator economy, empowering artists by guaranteeing their earnings.

The Evolution of NFTs in 2024

Yana is optimistic about the future of NFTs, predicting several key trends for 2024:

  1. Value-Driven NFTs: Moving beyond speculative PFP collections, the focus will shift towards NFTs that offer real value and have a market history.
  2. Real-World Assets: The tokenization of real-world assets on the blockchain will open up numerous use cases and drive adoption.
  3. Brand Adoption: Established brands will increasingly use NFTs for loyalty programs and revenue generation, integrating Web3 technology into their customer engagement strategies.

Overcoming Challenges and Embracing Innovation

Despite the excitement, Yana acknowledges the challenges, such as ensuring secure and efficient bridging of assets between chains. However, she emphasizes the importance of partnering with reputable infrastructure providers to mitigate these risks.

The Role of Decentralization

Yana is a strong advocate for decentralization, highlighting its importance for innovation and community governance. She believes that decentralization, although messy and slow at times, leads to stronger and more resilient ecosystems.

In closing, Yana encourages the community to get involved with Rarible's governance and upcoming initiatives. The launch of RariChain on mainnet will open new opportunities for creators and users alike. As the NFT space continues to evolve, Rarible aims to stay at the forefront, driving innovation and supporting the growth of the Web3 ecosystem.


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You can connect with me, Sam Kamani, on social media or reach out directly. My DMs are open, and I’m always eager to engage with fellow innovators.

This episode covered the exciting development in the world of Web3.You can listen to it here .

Stay tuned for more episodes where we dive into the world of Web3. Thank you for your support and best of luck in building your startups and projects.

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